Pinterest is a visually-driven social media platform that thrives on inspiration and creativity. With a user base spanning the globe, it’s a virtual pinboard where people can curate and share ideas, from home decor and fashion to recipes and travel destinations. We will be discussing the idea of using Pinterest ads to earn money by sending high-quality to our website.
Pinterest almost has over 700 million monthly active users. Its popularity is widespread, with a significant presence in the United States, where it originated, as well as in Western Europe and parts of Asia. Its diverse user base reflects the platform’s universal appeal, making it a hub for discovering and saving ideas from all corners of the world.
Below is the traffic share it receives from different countries.
So it makes sense to use Pinterest ads to get top-quality audiences to your websites in order to earn from different publishing networks.
Key Pinterest Statistics for Marketers
- Pinterest’s Social Media Ranking: Pinterest ranks as the 15th most-used social media platform worldwide, with Facebook, YouTube, WhatsApp, and Instagram leading the pack.
- High-Income Users: Remarkably, 45% of U.S. Pinterest users boast an income exceeding $100,000, making it an enticing platform for social commerce.
- Revenue Growth: In Q4 2022, Pinterest generated $877 million in revenue, emphasizing its profitability and stability in the market.
- User Satisfaction: Pinterest maintained the highest American Customer Satisfaction Index (ACSI) score (76/100) from July 2021 to June 2022, indicating a content user base.
Pinterest User Demographics
- Large User Base: Pinterest boasts 450 million monthly active users, offering a significant reach for marketers.
- Steady Growth: With a healthy year-over-year growth rate of 7.5%, Pinterest ranks as the third fastest-growing social media platform, following Snapchat and LinkedIn.
- U.S. Dominance: The United States houses 84.6 million Pinterest users, making it the largest market, followed by Brazil, Mexico, Germany, and France.
Pinterest Usage Insights
- Positive User Experience: A staggering 80% of Pinterest users report feeling positive when using the platform, setting it apart from other social media networks.
- Shopping Destination: 85% of weekly users have made purchases based on Pinterest pins, offering a lucrative space for product promotion.
- Project Planning: Pinterest serves as the go-to platform for 85% of users when embarking on new projects, presenting an opportunity for businesses to provide inspiration.
Pinterest Audience and Demographics
- Predominantly Female: A significant 76.2% of Pinterest users are women, making it ideal for brands targeting this demographic.
- Millennial Audience: Pinterest’s largest audience segment comprises women aged 25-34, constituting 28.5% of its global user base.
- Gen Z Growth: Pinterest has witnessed substantial growth among Gen Z users, with projections indicating an increase to 23 million users.
Pinterest Advertising and Marketing
- High ROAS: Pinterest ads deliver a 32% higher Return on Ad Spend (ROAS) compared to other platforms, especially in the food and beauty industries.
- Search Engine: Pinterest hosts over 5 billion monthly searches, underscoring its role as a visual search engine.
- Cost-Effective Conversion: Brands benefit from a 2.3x more efficient cost per conversion through Pinterest advertising.
Pinterest Traffic and Engagement
- Impressive Website Visits: Pinterest receives approximately 945.3 million monthly visits, indicating a high level of user engagement.
- International Reach: While 44% of Pinterest’s web traffic originates from the U.S., it also garners substantial traffic from Brazil, India, Argentina, and Colombia.
- Unbranded Searches: A whopping 97% of Pinterest searches are unbranded, making it a fertile ground for brand discovery.
- Extended Post Lifespan: Pinterest pins can remain relevant for six months to a year, providing exceptional organic reach.
Pinterest for Business
- Social Commerce Ranking: Pinterest ranks as the 5th most popular social commerce platform, making it vital for businesses to leverage for direct conversions.
- Discoverability: 80% of weekly users have discovered new products or brands on Pinterest, offering businesses a chance to expand their reach.
- High Spending: Pinterest shoppers spend twice as much compared to other platforms, making it ideal for products with higher price points.
- Catalogue Impact: Brands using a Pinterest Catalog witness 5x more impressions on their product pins, highlighting the value of Pinterest’s social selling tools
Creating a Pinterest ads campaign
Setting up an ad campaign on Pinterest is easy and quick. We will be using a manual campaign for more control over cost and delivery.
